Pentawards 2024 – Packaging Design Competition



The Pentawards annual competition is seeking to award the best packaging designs for 2024 worldwide.

Recognized as the world’s leading packaging design competition, winning a Pentaward is a one-of-a-kind achievement for any packaging design agency, brand or student that takes part.

There are five main award distinctions. Each of the 8 main categories will have one overall platinum winner. One Diamond award will be given to the best entry of the awards edition. The best of the student entries will be awarded the NXT-GEN award. Several special awards including Best Newcomer, Designer of the Year, Design Agency of the Year, and People’s Choice, will also be endowed.

Pentawards 2024 competition categories include:

  • Beverages
  • Food
  • Body, Health & Beauty
  • Home, Leisure & Other Markets
  • Brand Identity & Connected Packaging
  • Sustainable Design
  • Professional Concepts
  • Student Concepts & Brief

Any packaging that has been created and released to market anywhere in the world after 1st July 2022 to June 2024 is eligible for entry. All works that have been submitted previously in our competition should not be submitted again. For the Student category, individuals currently in education, recent graduates and design interns are eligible to enter.

The competition is open to freelance designers, design agencies, brands, branding agencies, brand owners, manufacturers, suppliers and students all within the packaging industry. You are eligible if you are involved in the design, production or marketing of the packaging.

Since its launch in 2007, it has received in excess of 30,000 entries from over 95 countries across the globe.

Entry Fees

  • €295 — Launch Rate (29 – 30 January, 2024)
  • €345 — Super Early Bird (31 January – 2 February, 2024)
  • €395 — Early Bird (5 – 16 February, 2024)
  • €445 — Regular Entry (19 – 1 March 2024)
  • €495 — Last Chance (4 – 15 March 2024)



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