CLASSICS the Small Luxury Design Award 2024

CLASSICS the Small Luxury was launched in 2003 based on the concept of "a small luxury in the palm of your hand. The company's parent company, Blooming Nakanishi, was established in 1879, and has been using the know-how and techniques that have been passed down through the years. The company is a specialty handkerchief store that creates original designs for each season by combining the techniques and techniques inherited from the parent company, Blooming Nakanishi, which was founded in 1879, with the sensibilities of today.

We have collaborated with many artists in Japan and abroad to produce handkerchiefs. We seek to expand new charms and possibilities of handkerchiefs by infusing them with the power of design. In 2020, we established "CLASSICS the Small Luxury Design Award" in order to support artists' activities and to make design more intimate for people.

The design theme for the fourth edition of the CLASSICS the Small Luxury Design Award 2024 is "HAPPY

A cheerful piece. A piece that brightens up the place. A piece that makes you feel cheerful just by holding it. A piece that makes you feel positive even when you are down. We are looking for designs that make you feel "HAPPY".

November 3, 2023 - January 31, 2024 (Japan time)


Grand Prix

100,000 yen (about US$668)
Commercialization of the design and sales at the company's directly-managed stores.


Prize money of 30,000 yen (about US$200)
Commercialization of the design,Sold at the company's directly-managed stores.

*The prize money will be paid after deducting withholding tax, special income tax for recovery, and other taxes.
*The amount shown in U.S. dollars is the amount calculated at the time of publication. Prize money will be calculated from the amount shown in Japanese yen based on the exchange rate at the time of payment.(For applications submitted from outside Japan)




Handkerchief design (45 × 45cmsquare)

*File type: png, jpn, jpeg, psd, ai

*6MB or less Resolution300dpi300dpi or higher

*Hard copies are not acceptable.


Any company, organization, individual or group, regardless of age, gender, occupation, or nationality.

Entries must be unpublished, both domestically and internationally.

Entrants must agree to the commercialization of the winning entries.

Participation Fee

Free of charge

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