DRIFT`s immersive, genre-defying museum is landing in amsterdam in 2025

Designboom_ Dutch studio DRIFT is bringing an immersive museum to the heart of Amsterdam in 2025. Initiators are the artists and founders of DRIFT, Lonneke Gordijn and Ralph Nauta, and the owner of the renovated national monument Van Gendt Hallen, Eduard Zanen. Famed for its large-scale, tech-infused, and performative artworks, DRIFT will showcase its work to maximum effect in Van Gendt Hallen, signed by architecture firm Braaksma & Roos. The studio’s vision of a museum space blossomed after the overwhelming success of their solo exhibition at the Stedelijk Museum in 2018, pushing Gordijn and Nauta to unveil their creations to the widest possible audience. Contrary to many existing museum infrastructures where DRIFT had exhibited, the grandeur, robustness, and industrial character of the Van Gendt Hallen will incomparably elevate the studio’s space-filling artworks and kinetic installations.

Having worked at the intersection of art and technology since 2007, DRFIT founders Lonneke Gordijn and Ralph Nauta believe this upcoming museum at Amsterdam’s Van Gendt Hallen ‘is the outcome of everything we have been working towards for the past 17 years. We hope it will be a place that generates wonder and emotional responses from our visitors and where they feel more connected to our planet and nature.’ DRIFT’s work has been exhibited worldwide, including at the Biennale di Venezia (2015, 2022); Pace Gallery New York (2021); Victoria & Albert Museum (2009, 2015) and the Stedelijk Museum in 2018. This successful solo exhibition attracted around 275,000 visitors in four months at 
the Stedelijk Museum. Recently, DRIFT hit the world press with the drone performance of their artwork Franchise Freedom over New York Central Park (October 2023).